Monetise your unsold inventory, use with your existing ad server, more targeted ads.
adFeed
Monetise your unsold inventory, use with your existing ad server, more targeted ads.
adVantage
Ad Operations
The platform includes all the necessary ad serving and monitoring capabilities required by publishers and Ad Networks to track which ads are served, revenue sharing and other statistics
Ad Formatting
Mooter advantage offers versatile ad formatting to IAB standard or custom ad units. Our technology reviews performance of various template formats and implements the most effective template option for a given page.
Formatting variations and creative optimisation can create significant difference in the CTR performance of the same ad as seen in the case study below which is based on a leading Australian newspaper.
Configuration and Optimisation
Advertising Operations will need to implement one round of coding on the pages of the sites where ads are to appear and all future ad serving is algorithmic and automatic.
Campaign management
Publishers can easily manage the ‘Look & Feel’ of the advertising and control what types of ads appear.
